Our story
Formulated with
restraint.
Aurelle began in a small Copenhagen laboratory in 2016 with a single question: how much of a routine does skin actually need?
Since 2016
We started by
removing things.
The first Aurelle formula was a barrier cream with eleven ingredients. It took four years and ninety-one iterations to get there, mostly by taking things out.
Today the range is six products. Each one replaces something we used to make, and each one is tested for twelve weeks on a panel of at least sixty people before release.
Founded in Copenhagen
Reported calmer skin in four weeks
Synthetic fragrance, ever
What we hold to
Three rules we do not break
01
Proof before promise
Every claim on this site is backed by a study we can show you. If we cannot show it, we do not say it.
02
Fewer, better
Six products, not sixty. A new formula has to replace an old one, or it does not get made.
03
Refill, do not replace
Glass, aluminium and paper. Refills cost a third less and ship in a paper sleeve.
“The most useful thing we ever did was stop adding ingredients.”
Start with the serum.
Thirty millilitres, about eight weeks of nightly use.